IRIS gives listeners a revolutionary new audio experience, thanks to the patented technology that brings a heightened ‘live’ dimension to all recorded sound.

Red Bull Racing partnered with IRIS to supply the Team with audio enhancement software and equipment.

“From pre-race, integrating the tech into the race simulators, during races, with IRIS enhancing pit to driver communications, and post-race, through the unique ability for IRIS to enable users to relax and ‘Listen Well’; this is a partnership which will showcase all the ways in which IRIS technology can enhance audio and performance” - Christian Horner

Driftend worked to celebrate the launch of this partnership, with agency Hot Icarus.